There's a new street in town!

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Community & business values line the street: YamStreet!
Testimonial



"YamStreet est fabuleux!"

   "When they banned
   smoking in Parisian
   cafes, I moved to
   San Francisco.  I
   still can't smoke
   anywhere, but I've
   fallen for
   Americans who
   want to make a better world. 

Plus, your confusion about yams and sweet potatoes is charming."

- Franc du Yam
Local apparel manufacturers are hard to find. For years, fierce price competition fueled by cheap overseas labor and relatively low transportation costs pushed the most responsible apparel makers far from home, often at the expense of quality.

Now, the shifting global economy, rising attention to the environmental costs of transporting goods, and our collective commitment to doing things differently makes local production competitive again. Innovative design and production ideas are speeding toward practical reality.  Community leaders are insisting on stronger local systems of all sorts to handle the return of business.  Consumers care more now than ever about the values behind a product they are considering.  All of that is good news for our environment, workforce, and economic future.

YamStreet is part of the effort to reinvigorate the apparel industry through local production, innovative sustainable design, and community values that strengthen real places where real people (and yams) live.  YamStreet really is a "root to a better world" and ... with your support ... a new path to profitability, vibrant local communities, and a higher quality of life for everyone.
We practice our principles.  We are a co-founder of peopleWear SF, an association of fashion industry trade professionals united by a need to work together, and a conviction that there is an important role for fashion and business in urgent times.  After all, this is an industry that once brought jeans to miners, risque hemlines to flappers, and shocking social messages to shoe advertisements.  

Fashion and design entrepreneurs like us are just getting started.

We emerged from a challenged and beautiful neighborhood in San Francisco where our founder, Jeffrey Betcher, lives and works.  Jeffrey leads the Quesada Gardens Initiative, an innovative approach to creating sustainable social and environmental change from the grassroots, up.  

Community-builders like Jeffrey are just getting started.

YamStreet is just getting started, too.  We are stepping out carefully, putting heart and thought into everything we do.  It's just that important to us.